12 years of global experience building brands in fashion, fitness, tech + lifestyle (Nike, Gap, Ralph Lauren, Universal Music, Unilever, Pepsi). Now leading Marketing for a Wellness start-up. Believe businesses can create positive cultural change as they create profit. My niche is having ideas and making them happen, bringing people along with me. Broad skills: from product innovation, brand strategy, brave creative execution, to media buying and getting in the weeds of DTC acquisition strategies and ROAS. Happiest when making change, taking risks and growing people. Winner of 3 Marketing Effectiveness Awards and over 40+ Creative Awards.